Following the success of his Sean John clothing line, Sean “Diddy” Combs launched his first fragrance in 2006. Sean John Unforgivable quickly became the bestselling men's fragrance in the country. In 2009 Combs introduced I Am King, a modern, masculine scent that gives every man that desired air of confidence. Sean John strives to be much more than a trendy, one-hit-wonder company. Combs is involved in every facet of creation to production, ensuring top quality and lasting style.

Sean John I Am King uses refreshing notes of Tangerine Zest and Cranberry paired with rich Cedarwood and Vetiver for an uplifting and powerful aroma. It is both exotic and sensual, leaving behind your very own signature.